DIY Business Videos Helping Small Businesses Find The Tools to Create Amazing Video Content

Category Archives: Uncategorized

Is Facebook the New King of Business Video Content?

Is Facebook the new king of business video content? There’s good reason to believe that there may be a new sheriff in town.

For years now, YouTube has been the go-to spot for content creators, website developers and video marketers looking to reach the masses and drive sales. However, some recent studies have shed some light on Facebook’s attempt to de-throne the monarch of video.

Facebook Loves To Share!

The trend that’s worth paying attention to is the ease of which videos are shared on Facebook’s platform. According to socialbakers.com, videos on Facebook are shared 10 times more than on YouTube! Wowzers!

It helps that the king of social media has 1.86 billion monthly active users! Just over half that many actually have a YouTube account. The reason for that may be that YouTube makes its content so accessible–even to those without an account.

Whatever the reason, the organic way in which videos can be shared on Facebook has led to it becoming a prime spot for businesses and marketers to post their content.

Facebook Is Dominating the Organic “Share” Traffic

In fact, of all global video shares, reelseo.com claims that 60% of them come from Facebook alone. If you are going to view a video that has been referred to you, chances are it will be on Facebook.

That means that more videos are shared on Facebook than on YouTube, Twitter, Instagram, and all other social media combined!

It’s no wonder that Facebook has virtually caught up to YouTube in the number of uploaded videos and total time watched per month.

Now we don’t recommend dumping YouTube for Facebook. Rather a combined two-prong strategy is strongly encouraged.

But if you’re not uploading native video content to Facebook, it’s time to get started! And I say native, because Facebook’s algorithms heavily favor native video over linked YouTube or Vimeo content. Even if it means taking a little extra time to upload the same video twice, do it! It’ll be worth it in total reach.

Include Video In Daily Facebook Posts

If you’re wanting your posts to be noticed, I cannot stress enough the importance of video.

On Facebook, videos are shared 12 times more than posts with just text or links combined! That’s according to zmconsultants.com. And there is simply no better way to get FREE exposure than for users to be sharing your message FOR YOU.

Social media platforms like Facebook, LinkedIn, Twitter, SnapChat, Instagram, etc. have paved the way for marketers and small businesses to get their message heard. Like the internet and blogging before it, social media helps level the playing field.

While you don’t need a huge budget to run a successful social media marketing campaign these days, you DO need to educate yourself on best practices…

…And creating video content to include in your social media strategy is a no-brainer today! This is a gift in the lap of anyone wanting to make more money, increase sales, boost their brand, or get their message out! No go out there and start creating some awesome videos.

READ MORE

VIDEO PRO SHARES 13 TIPS FOR HIGHER BUSINESS VIDEO CONVERSIONS

/ by

Not only that, but video has been proven to increase conversions for both eCommerce and SaaS companies. Are you utilizing video on your site — be it product, instructional or explainer? What about in your social media campaigns?

Now that you know the power video offers your business, here are 13 tips to consider that will make your videos CONVERSION MACHINES:

1) Answer this: Who is my target audience?

Demographics

Take a moment to write down exactly WHO your target audience is. Consider demographics such as their age group, ethnicity, gender and so on when getting the script ready. How does your target audience talk, what are their passions, are they even into videos? If the answer is no, you might want to rethink the very idea of producing a marketing video as it might not give you the returns.

Case Study:

BrookdaleLiving, which provides senior living solutions, A/B tested two versions of their landing page. One version had an image of an elderly woman while the other had a video. They expected the video version to outperform the image version but the results turned out to be the opposite. One of the analysis for the video not doing that great was that majority of Brookdale’s visitors were elderly females who are not patient enough to sit through videos.

2) Check for compatibility

Google Analytics is a powerful FREE tool to find what browsers, operating system and devices your visitors are using and make sure your video format is supported on them.

Browsers

There’s no sense investing a ton of time, money and energy on an awesome video if it is not supported on the browser used by majority of your visitors. One of the best supported video formats on the internet is MP4. Here’s a little video compatibility chart that might be useful for you.

Another metric to keep in mind is the average internet speed of your visitors. If it’s on the lower side, then you could compress your video size so that it streams faster.

3) Ask yourself: Am I targeting men, women, or both?

Men and women not only think differently, they also perceive ads and images differently.

An example would be a study of exercise advertisements conducted by the University of Michigan’s Michelle Segar. While such ads invoked a feeling of increased motivation in overweight men, women reported slagging motivation and body image. However, overweight women responded positively when the peg of these ads was shifted to healthy living.

Keep in mind that women respond better to images which convey emotions. Depending on the break-up of your target audience, it will be a good idea to consider these gender-specific marketing insights while writing the script and choosing the talent for the video.

4) KISS #1 – Keep It SIMPLE Stupid

You are shelling out some serious money (UNLESS YOU’RE DOING IT YOURSELF) on that video so you want to maximize every micro inch of frame. Right? Wrong! Don’t try to oversell your product in the video. This especially holds true for SaaS explainer videos. If your product has 50 features, show only the most important 5 or 10. Research has proven that too many choices can actually work against you as it leads to indecision.

5) KISS #2 – Keep it SHORT Stupid

According to a Wistia report, more people will complete watching a 1 minute video than a 2 minute video. In another experiment, two videos were shown to two sets of users. Both videos were identical except for the fact that the second one was 10 seconds longer. On an average, viewers watched the shorter one 72% of the way through while the longer one was watched 50% of the way through. And I rest my case.

Video viewership

6) Show PROOF of your claims:

If you are making a tall claim or breaking some myth in the video to market your product, then back up your statement with a proof — preferably a visual one.

Take the case of SixPackAbsExercies.com which saw a 46% increase in conversions after adding a video on its sales page. In the video, personal trainer Carl Juneau goes about breaking the myth that you can get well-defined abs by just doing crunches and sit-ups. He cites the example of a record holder who trained his abs for six hours a day and still didn’t have six-pack abs. Carl then shows the image of the guy working out to back up his claim. Here’s a screenshot of the video:

screenshotCrazy, isn’t it??!! I already want to know more about this, as I am working on a 6-pack myself for an upcoming cruise!

7) Not just quality, but CREATIVITY:

Obviously you want to develop trust in the mind of your viewers, so it’s important that you don’t produce poor quality videos. However, there are plenty examples of low-budget videos going viral on YouTube. These are typically shot on shoe-string budgets, have the staff as the talent and are not that high on production values. But what works in their favor is a smart script and an unconventional approach. Take the case of the epic Dollar Shave Club video. It was produced for just $4500.

$4,500 may seem high for a single video, but that’s not uncommon. But if you’re a small business, entrepreneur or marketer on a budget, I’ve reviewed the TOP 4 VIDEO CREATORS UNDER $100. So, focus on the quality but don’t let it stop you if you can’t afford thousands of dollars for someone else to produce video for you.

8) Create a “Call To Action” (CTA)

You’ve done the research, produced a creative and engaging video, and you are driving traffic to it… Now it’s time to put in a clickable call to action button urging them to buy your product or sign up for your free trial or whatever that your goal is. See how Moz does it in its video:

CTA at end

To add the CTA, simply overlay your video with an image once the video has stopped playing. Or you can use a tool like ViewBix which allows you to add CTAs, integrate e-mail links and social share buttons on the page.

9) Create multiple versions of your video

If you have customers sitting around the globe, you could get the voiceover of the video recorded in multiple languages so that a person sitting in Spain can watch the video in Spanish. Fiverr is an awesome resource for inexpensive voiceovers. There are also various personalization tools that help you show targeted messages based on geo-location data of the visitors.

You should also consider creating multiple lengths of the same video. For example, you may want to show a short, 1 minute version to draw people to your site with a more detailed version to a returning visitor or a visitor who reaches a certain ‘engagement threshold’ you have set. You could test to see which version works by using Visual Website Optimizer which allows you to segment your data.

10) Take a little extra time when uploading to maximize SEO

Google, Bing, and other search engines cannot read videos so you have to get the title, description, tags and categories right. These are the things through which Google will be able to identify your video. Make sure the tags clearly identify who, where and what is featured in the video.

11) Be careful WHERE you put the video on your site

Your video is done. It’s awesome! And you can’t wait to embed it in your site, but be careful on which page you decide to post it. The purpose of the video is to give information and convince the visitors.

If we take the AIDA marketing model, this is what you can do:

  • Awareness: Ask: Is this where the viewer is just getting to know you? It’s safe to put the video here.
  • Interest: Is this when they are getting curious, so they might be checking your Feature page? Thumbs up for a video!
  • Desire: These are your key convincing pages of your website. A video will help.
  • Action: This is when the visitor is making a purchase. Putting a video here is a BIG no-no. There might be situations where a video is required on the purchase process but most of us will probably never come across that situation.

See how CrazyEgg places its explainer video on its homepage. A side anecdote: They made an extra $21,000 per month from it.

Video

12) Check for bugs such as…

Once the video is up on the website, you could test the following:

# Thumbnail image

The default thumbnail image could be non-representative of the content or could be plain confusing. Take time to create a thumbnail that best represents your video.  Try A/B testing different images to see which one leads to more clicks. Read this to figure out how to run this test.

# Size of video player

According to this report, shoppers who view videos in a larger player are 2 times as likely to purchase. May be it’s the same logic as for large and smaller images? Why make guesses. Test if it works for you.

# Placement on page

“If the video occupies the top left of the page, then it mimics the positioning of video players on video sharing sites such as YouTube, Metacafe and Veoh. This position brings with it an expectation of entertainment and or information. Placed elsewhere, the video may appear to be more of an ad unit which may impact the expectations of the viewer, but you won’t know for sure unless you test it.’

Excerpt taken from EyeViewDigital study.

 # Play icon or Play me now

You can test if just having the play button works better or a play button that is accompanied by ‘Play Now’ or ‘Click to Play’ text.

# Show video length

Do you want to tell the viewers upfront how much time do they exactly need to invest? CrazyEgg has people telling that they will be taking just 2 minutes of their time.

# Auto play vs play on click

Now this is highly controversial. I personally get all flustered if videos start auto-playing (especially when I am not at all expecting a video on the page). It’s as disempowering as being forced to open links in new tabs. But you might want to test how it works for you.

You could actually test three versions — Auto Play, Play on click and Play on Mute with the option to turn restart and turn on sound.

13) Use the video at multiple places

You don’t have to restrict the video to just one lonely corner of the website, place it on your newsletter or see how WebEngage cleverly uses it in its pop-up box.

READ MORE

How To Quickly Create Video Content Your Customers Will NEVER Forget

There’s no doubt that video is the BEST way to build your brand, promote your products, and deliver your message. We’ve written about it pretty extensively. But just for kicks, here’s ANOTHER REASON:

VIEWER RETENTION

So you have the greatest widget the world has ever seen… The only problem is that the world hasn’t seen it. You have two big hurdles ahead…

HURDLE #1

You have to get your product, message or brand in front of people. While we’ve covered how video is by far the BEST way to increase SEO ranking and traffic to your site or blog, it’s worth repeating:

According to thefutureofink.com, video testimonials can increase sales by 600%!

If getting your message in front of an audience has proven difficult for you, it’s time to start creating some professional video content!

HURDLE #2

When people see your message, IT HAS TO STICK! It does no good if a potential client or buyer sees your post but is not moved to the point of action.

ZMConsultants.com found that video on Facebook gets shared 12 times more often than a post with plain text or a link! The reason for that is video makes an emotional connection!

It’s that emotional connection that is the “magic sauce.” That’s why video is proven time and time again to increase retention. It’s all about brain chemistry.

The catch is…

…that most people don’t know how to create professional-looking video content. Nor do most entrepreneurs or small businesses have the budget to hire a reputable company to do it for them.

However…

THERE IS A WAY TO QUICKLY CREATE ENGAGING VIDEO CONTENT WITHOUT GOING BROKE!

There are a few tools out there like Video Spin Blaster Pro, Doodly, and VideoMakerFX that are SUPER SIMPLE to use and don’t cost a fortune.

In fact, any one of these products costs about the same as a gas fill-up in an SUV! And that’s a one-time investment to give you unlimited amounts of video content!!

There is truly no excuse for not making high-quality, professional looking videos for your product or business. It’s no longer time consuming… or expensive.

CHECK OUT THE STATS:

  • Viewers retain 95% of a message when they watch it in a video verses only 10% when they read it in a post. (marketingprofs.com)
  • 80% of internet users remember a video they watched online, even 30 days afterwards. (reelseo.com)
  • Video increases people’s understanding of your product or service by 74%. (quicksprout.com)
  • Video equals higher viewer retention. The information retained in just 1 minute of online video is equal to about 1.8 million words. (brainshark.com)

If you want to read our top 5 software picks for quickly creating your own video content, check it out here==>> 5 BEST VIDEO CONTENT CREATORS FOR BUSINESSES UNDER $100

READ MORE

5 Best Video Editors Under $100

5 AWESOME Video Editors Under $100

If you are in business–ANY business–and you want to grow and make more money, you MUST be incorporating video into your marketing strategy. Here’s why…

  • Video testimonials increase sales by 600%!
  • Video marketing increases purchase intent by 97% and brand association by 139%.
  • 80% of online visitors will watch a video, while only 20% will read all your content.
  • 40% of people will respond better to visual information than plain text.

But video production is expensive!

Hiring a production company to produce professional branding videos, product testimonials, social media videos, or animated tutorials can be very costly. Many charge hundreds or even thousands of dollars for a single video!

Doing it yourself requires skill, money… and TIME!

When running a business, you know that all your energy needs to be focused on your passion. That means there’s little time to be learning complicated editing software like Adobe After Effects or Apple’s Final Cut Pro.

Not only that, but the costs of these programs range from hundreds to over $1,000 per program!

THERE IS AN ANSWER!

Online video editors and easy-to-use apps allow users with little to no training to quickly and inexpensively create dazzling video content in just minutes. With only a few keystrokes and mouse clicks, you could create professional-looking intros, product testimonials, social media videos, animated product reviews, and more!

Here are the top 5 DIY video editing platforms for under $100.

1. Promo by Slidely (FREE to try)

Promo gives you quality video clips, licensed music and a built-in text editor so you can easily create stunning video content. Here’s how it works:

  • Content included: Promo is the only service that gives you access to millions of premium video clips and hand-picked music complete with lifetime licensing.
  • Ridiculously fast: Their lightning fast engine means you simply add your logo and text and, literally, in seconds you have a professional, attention-catching video.
  • Stunning results: Wow your audience with cinema-quality videos at a price that supports the social video campaigns you need to succeed.

Take a minute to view some of the sample videos created with this super-simple video creator.

Promo is offering a FREE trial when you use this link, ==>> CLICK HERE.

2. Filmora (FREE Trial/ $40)

CNet says Filmora by Wondershare is, “possibly the most beautiful and effective video softwarewe have seen in a long time.”

We like Filmora because it provides so many tools to make bland video look awesome. In fact, we wrote about why QUALITY is more important than QUANTITY when it comes to video content.

Filters and Overlays: Transform your video with a variety of filters and graphic overlays.

Text and Titles: Communicate using a huge selection of titles, openers, and lower thirds.

Motion Elements: Drag and drop moving graphics into your video.

Transitions: Combine multiple videos and images seamlessly.

Music: Choose the perfect royalty free song from a library of music made by real musicians.

You can learn more, view sample videos made with Filmora, and even download a FREE trial copy by following this link: FILMORA BY WONDERSHARE

3. Video Spin Blaster Pro ($47)

Video Spin Blaster Pro clients have uploaded over 1 million videos in the last year! Without having to waste a ton of time creating unique videos and waiting an eternity for them to render.

Let me give you a quick example:
Creating a slideshow video using Camtasia that will have the length of 10 minutes and will contain about 20 slides, will take at least 30-50 minutes to do.

Of course this depends on how quick you move on your PC.

But with VSB Pro you can actually create a 10 minutelong video in less than 2 minutes.

In this 2 minutes I include the downloading of images, of sounds and adding text and a watermark to the video.

The actual render of the video take less than 10 seconds.

Learn more about Video Spin Blaster Pro

4. VideoMakerFX ($47)

VideoMakerFX is powerful software that allows you to create whiteboard videos, explainer videos, kinetic typography, video sales letters, lower thirds and other graphics overlays, logo openers, slideshows, and more! It’s really incredible!

  • Integrate your own video
  • Royalty-free music tracks included
  • Customize the templates by eliminating what you don’t want
  • Works with a Mac or PC

I tested this by letting my grandma use it, without giving her any training other than saying “make a video in this”, and it took less than 2 minutes for her to make a nice 30 second clip using some of her photos. Learn more

Here’s a sample video created with VideoMakerFX:

5. Hydravid ($19.95)

Hydravid is a powerful tool for submitting your video content to multiple platforms at once. While it’s not actually for creating content, this tool is incredible! Here are a few features:

  • Post your video to multiple sites simultaneously
  • Automatic “spin” posting: each video upload has unique title to avoid duplication
  • Social backlink creator for higher rankings
  • Completely cloud based with no need to download anything

There are also some great “free bonuses” they offer with the product to sweeten the deal, but Hydravid alone will pay for itself with your first submission. Read more

Runner Up #1 Vegas Movie Studio 13 Platinum ($79)

The only reason Vegas Movie Studio 13 Platinum is not on the list of TOP 5 is that it is a slightly more advanced platform, but whether you’re new to video editing or just new to Movie Studio, you’ll find learning to make a movie is a breeze.

With effective Help Bubbles and interactive Show Me How tutorials, video creation has never been so easy.

The Vegas Movie Studio family of products features some features you won’t find in other editors of this price range:

Boost colors, apply slow motion, or add other effects to enhance any video project. Use the new Color Match tool to achieve a consistent color look from one scene to the next.

What’s great is that once you hone your skills with Vegas Movie Studio 13 Platinum, you can seamlessly transition to the more professional Vegas Pro line of editing software.

*Runner Up: Video Go Round ($25/mo.)

Video Go Round has to be the EASIEST VIDEO-CREATION RESOURCE ANYWHERE! I don’t think the end product is anything stunning, but I cannot stress how easy it is to create tutorials, product descriptions, video blogs, etc. with this web-based system.

Here’s what the software creator says:

“Our video interface is simple enough for a child to use, yet powerful enough for the “Navy Seals of online marketing”.  It’s web based, meaning you can log in and use it 24-7.  No downloading.  No hassle.  Just login and begin cranking out instant videos!”

Video Go Round takes text and turns it into an animated video narrator who “reads” your text in a video. It’s pretty cool. Perfect for:

  • How-to videos
  • Video blogs
  • Users who are camera-shy
  • Those who don’t want to hear their own voice
  • Marketers who want to crank out high-converting videos quickly.

This amazing software will have you creating your own business overview, product testimonial, and social media marketing videos in no time! Learn more

MORE RESOURCES:

READ MORE

3 More Reasons To Use Video In Social Media Marketing

Everyone is on social media! In fact, smartinsights.com says that 89% of internet users in the US are on Facebook! That’s insane!!!

If your business is marketing on social media, here are a few reasons you should be incorporating video

1. VIDEO WILL REACH MORE PEOPLE

No matter the platform–Facebook, Twitter, Instagram, Pinterest, or whatever–when your post or update includes video, MORE PEOPLE WILL SEE IT!

On Facebook alone, when your post includes video, it will be shared 12 times more than text alone or a link.

2. VIDEO IS MORE ENGAGING

When a viewer on social media sees a post with video, they instinctively spend more time engaged with the post or tweet.

Good feelings about your business and your products ultimately means more money!

Video does not have to take a long time to create, but having it makes all the difference. We’ve put together some resources to help you get it done. Read here

3. NOTHING CONVERTS BETTER!

You’re putting all that effort into social media marketing, so why not give your customers what they want… engaging content that will drive them to take action.

The chances of your content converting to action skyrocket when video is used. So why are so many social media marketers missing out on this “secret sauce?”

IS QUALITY VIDEO TOO EXPENSIVE… OR TIME CONSUMING?

The top 2 reasons entrepreneurs DON’T incorporate QUALITY videos are this: cost & time.

Learning complicated editing software such as Adobe After Effects, Premiere Pro, or even iMovie takes time to master.

Hiring a professional to create video content can get expensive quick. A simple 3-minute animated video or motion graphic from a reputable company can cost thousands: see what we mean

–But there are some affordable and easy-to-use products out there!–

We built this site with the small business in mind. If you’re a real estate agent, marketing professional, attorney, or ANYONE wanting to get better results from your social media campaigns…

…we’ve put together our top 4 video content tools under $100. You don’t have to break the bank to get the results others are experiencing on Facebook, Twitter, LinkedIn, Instagram, etc.

==>> READ NOW <<==

You can do this! Take action, and don’t be left behind in the social media tidal wave!

READ MORE

Businesses MUST Know What Experts Are Saying About Video Content

/ by

I’m no expert, but I’ve seen what the experts have said about using video in your marketing efforts:

Experts say video is #1

Nearly 60% of business to business marketers rate videos as the most effective content marketing topic according to visual.ly

Experts say video should be our highest priority

76 percent of marketers plan to add videos to their sites, making video a higher priority than Facebook, Twitter and other blog integration. Source: socialmediaexaminer.com

Experts say EVERYONE is using video

Well, there is that 7% of marketing pros who are not using video to promote their products and business. Seriously… 93% of marketers use video for online marketing, sales or communication. Source: syndacast.com

Experts say video converts better

A whopping 71% of professional marketers confirm that video content converts better than any other content online! That’s according to reelseo.com. Are you losing money?

Experts say video is the BEST bang for your buck

We all know that marketing takes time and money. But did you know that visual.ly has found that 52% of marketing professionals worldwide agree that VIDEO delivers the best ROI of any marketing content?

But while it may be true that video provides the best return on your investment, there’s no doubt that professional video content is EXPENSIVE!

You can’t afford to miss out on posting great video content, so what are you going to do?

We’ve reviewed 5 simple tools that make video content creation a breeze for anyone… and they are each UNDER $100! Check it out: DIY Business Videos

READ MORE

While I may be compensated for sales derived through this website, my opinions of these products are sincere and based on the first-hand experiences and reviews of real users I have uncovered through online research.