The trend that’s worth paying attention to is the ease of which videos are shared on Facebook’s platform. According to socialbakers.com, videos on Facebook are shared 10 times more than on YouTube! Wowzers!
It helps that the king of social media has 1.86 billion monthly active users! Just over half that many actually have a YouTube account. The reason for that may be that YouTube makes its content so accessible–even to those without an account.
Whatever the reason, the organic way in which videos can be shared on Facebook has led to it becoming a prime spot for businesses and marketers to post their content.
Facebook Is Dominating the Organic “Share” Traffic
In fact, of all global video shares, reelseo.com claims that 60% of them come from Facebook alone. If you are going to view a video that has been referred to you, chances are it will be on Facebook.
That means that more videos are shared on Facebook than on YouTube, Twitter, Instagram, and all other social media combined!
It’s no wonder that Facebook has virtually caught up to YouTube in the number of uploaded videos and total time watched per month.
Now we don’t recommend dumping YouTube for Facebook. Rather a combined two-prong strategy is strongly encouraged.
If you’re wanting your posts to be noticed, I cannot stress enough the importance of video.
On Facebook, videos are shared 12 times more than posts with just text or links combined! That’s according to zmconsultants.com. And there is simply no better way to get FREE exposure than for users to be sharing your message FOR YOU.
Social media platforms like Facebook, LinkedIn, Twitter, SnapChat, Instagram, etc. have paved the way for marketers and small businesses to get their message heard. Like the internet and blogging before it, social media helps level the playing field.
While you don’t need a huge budget to run a successful social media marketing campaign these days, you DO need to educate yourself on best practices…
…And creating video content to include in your social media strategy is a no-brainer today! This is a gift in the lap of anyone wanting to make more money, increase sales, boost their brand, or get their message out! No go out there and start creating some awesome videos.
Video marketing increases purchase intent by 97% and brand association by 139%.
80% of online visitors will watch a video, while only 20% will read all your content.
40% of people will respond better to visual information than plain text.
But video production is expensive!
Hiring a production company to produce professional branding videos, product testimonials, social media videos, or animated tutorials can bevery costly. Many charge hundreds or even thousands of dollars for a single video!
Doing it yourself requires skill, money… and TIME!
When running a business, you know that all your energy needs to be focused on your passion. That means there’s little time to be learning complicated editing software like Adobe After Effects or Apple’s Final Cut Pro.
Not only that, but the costs of these programs range from hundreds to over $1,000 per program!
THERE IS AN ANSWER!
Online video editors and easy-to-use apps allow users with little to no training to quickly and inexpensively create dazzling video content in just minutes. With only a few keystrokes and mouse clicks, you could create professional-looking intros, product testimonials, social media videos, animated product reviews, and more!
Here are the top 5 DIY video editing platforms for under $100.
1. Promo by Slidely (FREE to try)
Promo gives you quality video clips, licensed music and a built-in text editor so you can easily create stunning video content. Here’s how it works:
Content included: Promo is the only service that gives you access to millionsof premium video clips and hand-picked music complete with lifetime licensing.
Ridiculously fast: Their lightning fast engine means you simply add your logo and text and, literally, in secondsyou have a professional, attention-catching video.
Stunning results: Wow your audience with cinema-quality videos at a price that supports the social video campaigns you need to succeed.
VideoMakerFX is powerful software that allows you to create whiteboard videos, explainer videos, kinetic typography, video sales letters, lower thirds and other graphics overlays, logo openers, slideshows, and more! It’s really incredible!
Integrate your own video
Royalty-free music tracks included
Customize the templates by eliminating what you don’t want
Works with a Mac or PC
I tested this by letting my grandma use it, without giving her any training other than saying “make a video in this”, and it took less than 2 minutes for her to make a nice 30 second clip using some of her photos. Learn more…
Here’s a sample video created with VideoMakerFX:
5. Hydravid ($19.95)
Hydravid is a powerful tool for submitting your video content to multiple platforms at once. While it’s not actually for creating content, this tool is incredible! Here are a few features:
Post your video to multiple sites simultaneously
Automatic “spin” posting: each video upload has unique title to avoid duplication
Social backlink creator for higher rankings
Completely cloud based with no need to download anything
There are also some great “free bonuses” they offer with the product to sweeten the deal, but Hydravid alone will pay for itself with your first submission. Read more…
Runner Up #1 Vegas Movie Studio 13 Platinum ($79)
The only reason Vegas Movie Studio 13 Platinum is not on the list of TOP 5 is that it is a slightly more advanced platform, but whether you’re new to video editing or just new to Movie Studio, you’ll find learning to make a movie is a breeze.
With effective Help Bubbles and interactive Show Me How tutorials, video creation has never been so easy.
The Vegas Movie Studio family of products features some features you won’t find in other editors of this price range:
Boost colors, apply slow motion, or add other effects to enhance any video project. Use the new Color Match tool to achieve a consistent color look from one scene to the next.
Video Go Round has to be the EASIEST VIDEO-CREATION RESOURCE ANYWHERE! I don’t think the end product is anything stunning, but I cannot stress how easy it is to create tutorials, product descriptions, video blogs, etc. with this web-based system.
Here’s what the software creator says:
“Our video interface is simple enough for a child to use, yet powerful enough for the “Navy Seals of online marketing”. It’s web based, meaning you can log in and use it 24-7. No downloading. No hassle. Just login and begin cranking out instant videos!”
Video Go Round takes text and turns it into an animated video narrator who “reads” your text in a video. It’s pretty cool. Perfect for:
Users who are camera-shy
Those who don’t want to hear their own voice
Marketers who want to crank out high-converting videos quickly.
This amazing software will have you creating your own business overview, product testimonial, and social media marketing videos in no time! Learn more…
Check out our tutorials page where we show you step-by-step how to use these tools.