Tag Archives: business video

Is Facebook the New King of Business Video Content?

Is Facebook the new king of business video content? There’s good reason to believe that there may be a new sheriff in town.

For years now, YouTube has been the go-to spot for content creators, website developers and video marketers looking to reach the masses and drive sales. However, some recent studies have shed some light on Facebook’s attempt to de-throne the monarch of video.

Facebook Loves To Share!

The trend that’s worth paying attention to is the ease of which videos are shared on Facebook’s platform. According to socialbakers.com, videos on Facebook are shared 10 times more than on YouTube! Wowzers!

It helps that the king of social media has 1.86 billion monthly active users! Just over half that many actually have a YouTube account. The reason for that may be that YouTube makes its content so accessible–even to those without an account.

Whatever the reason, the organic way in which videos can be shared on Facebook has led to it becoming a prime spot for businesses and marketers to post their content.

Facebook Is Dominating the Organic “Share” Traffic

In fact, of all global video shares, reelseo.com claims that 60% of them come from Facebook alone. If you are going to view a video that has been referred to you, chances are it will be on Facebook.

That means that more videos are shared on Facebook than on YouTube, Twitter, Instagram, and all other social media combined!

It’s no wonder that Facebook has virtually caught up to YouTube in the number of uploaded videos and total time watched per month.

Now we don’t recommend dumping YouTube for Facebook. Rather a combined two-prong strategy is strongly encouraged.

But if you’re not uploading native video content to Facebook, it’s time to get started! And I say native, because Facebook’s algorithms heavily favor native video over linked YouTube or Vimeo content. Even if it means taking a little extra time to upload the same video twice, do it! It’ll be worth it in total reach.

Include Video In Daily Facebook Posts

If you’re wanting your posts to be noticed, I cannot stress enough the importance of video.

On Facebook, videos are shared 12 times more than posts with just text or links combined! That’s according to zmconsultants.com. And there is simply no better way to get FREE exposure than for users to be sharing your message FOR YOU.

Social media platforms like Facebook, LinkedIn, Twitter, SnapChat, Instagram, etc. have paved the way for marketers and small businesses to get their message heard. Like the internet and blogging before it, social media helps level the playing field.

While you don’t need a huge budget to run a successful social media marketing campaign these days, you DO need to educate yourself on best practices…

…And creating video content to include in your social media strategy is a no-brainer today! This is a gift in the lap of anyone wanting to make more money, increase sales, boost their brand, or get their message out! No go out there and start creating some awesome videos.

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How To Quickly Create Video Content Your Customers Will NEVER Forget

There’s no doubt that video is the BEST way to build your brand, promote your products, and deliver your message. We’ve written about it pretty extensively. But just for kicks, here’s ANOTHER REASON:

VIEWER RETENTION

So you have the greatest widget the world has ever seen… The only problem is that the world hasn’t seen it. You have two big hurdles ahead…

HURDLE #1

You have to get your product, message or brand in front of people. While we’ve covered how video is by far the BEST way to increase SEO ranking and traffic to your site or blog, it’s worth repeating:

According to thefutureofink.com, video testimonials can increase sales by 600%!

If getting your message in front of an audience has proven difficult for you, it’s time to start creating some professional video content!

HURDLE #2

When people see your message, IT HAS TO STICK! It does no good if a potential client or buyer sees your post but is not moved to the point of action.

ZMConsultants.com found that video on Facebook gets shared 12 times more often than a post with plain text or a link! The reason for that is video makes an emotional connection!

It’s that emotional connection that is the “magic sauce.” That’s why video is proven time and time again to increase retention. It’s all about brain chemistry.

The catch is…

…that most people don’t know how to create professional-looking video content. Nor do most entrepreneurs or small businesses have the budget to hire a reputable company to do it for them.

However…

THERE IS A WAY TO QUICKLY CREATE ENGAGING VIDEO CONTENT WITHOUT GOING BROKE!

There are a few tools out there like Video Spin Blaster Pro, Doodly, and VideoMakerFX that are SUPER SIMPLE to use and don’t cost a fortune.

In fact, any one of these products costs about the same as a gas fill-up in an SUV! And that’s a one-time investment to give you unlimited amounts of video content!!

There is truly no excuse for not making high-quality, professional looking videos for your product or business. It’s no longer time consuming… or expensive.

CHECK OUT THE STATS:

  • Viewers retain 95% of a message when they watch it in a video verses only 10% when they read it in a post. (marketingprofs.com)
  • 80% of internet users remember a video they watched online, even 30 days afterwards. (reelseo.com)
  • Video increases people’s understanding of your product or service by 74%. (quicksprout.com)
  • Video equals higher viewer retention. The information retained in just 1 minute of online video is equal to about 1.8 million words. (brainshark.com)

If you want to read our top 5 software picks for quickly creating your own video content, check it out here==>> 5 BEST VIDEO CONTENT CREATORS FOR BUSINESSES UNDER $100

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5 Best Video Editors Under $100

5 AWESOME Video Editors Under $100

If you are in business–ANY business–and you want to grow and make more money, you MUST be incorporating video into your marketing strategy. Here’s why…

  • Video testimonials increase sales by 600%!
  • Video marketing increases purchase intent by 97% and brand association by 139%.
  • 80% of online visitors will watch a video, while only 20% will read all your content.
  • 40% of people will respond better to visual information than plain text.

But video production is expensive!

Hiring a production company to produce professional branding videos, product testimonials, social media videos, or animated tutorials can be very costly. Many charge hundreds or even thousands of dollars for a single video!

Doing it yourself requires skill, money… and TIME!

When running a business, you know that all your energy needs to be focused on your passion. That means there’s little time to be learning complicated editing software like Adobe After Effects or Apple’s Final Cut Pro.

Not only that, but the costs of these programs range from hundreds to over $1,000 per program!

THERE IS AN ANSWER!

Online video editors and easy-to-use apps allow users with little to no training to quickly and inexpensively create dazzling video content in just minutes. With only a few keystrokes and mouse clicks, you could create professional-looking intros, product testimonials, social media videos, animated product reviews, and more!

Here are the top 5 DIY video editing platforms for under $100.

1. Promo by Slidely (FREE to try)

Promo gives you quality video clips, licensed music and a built-in text editor so you can easily create stunning video content. Here’s how it works:

  • Content included: Promo is the only service that gives you access to millions of premium video clips and hand-picked music complete with lifetime licensing.
  • Ridiculously fast: Their lightning fast engine means you simply add your logo and text and, literally, in seconds you have a professional, attention-catching video.
  • Stunning results: Wow your audience with cinema-quality videos at a price that supports the social video campaigns you need to succeed.

Take a minute to view some of the sample videos created with this super-simple video creator.

Promo is offering a FREE trial when you use this link, ==>> CLICK HERE.

2. Filmora (FREE Trial/ $40)

CNet says Filmora by Wondershare is, “possibly the most beautiful and effective video softwarewe have seen in a long time.”

We like Filmora because it provides so many tools to make bland video look awesome. In fact, we wrote about why QUALITY is more important than QUANTITY when it comes to video content.

Filters and Overlays: Transform your video with a variety of filters and graphic overlays.

Text and Titles: Communicate using a huge selection of titles, openers, and lower thirds.

Motion Elements: Drag and drop moving graphics into your video.

Transitions: Combine multiple videos and images seamlessly.

Music: Choose the perfect royalty free song from a library of music made by real musicians.

You can learn more, view sample videos made with Filmora, and even download a FREE trial copy by following this link: FILMORA BY WONDERSHARE

3. Video Spin Blaster Pro ($47)

Video Spin Blaster Pro clients have uploaded over 1 million videos in the last year! Without having to waste a ton of time creating unique videos and waiting an eternity for them to render.

Let me give you a quick example:
Creating a slideshow video using Camtasia that will have the length of 10 minutes and will contain about 20 slides, will take at least 30-50 minutes to do.

Of course this depends on how quick you move on your PC.

But with VSB Pro you can actually create a 10 minutelong video in less than 2 minutes.

In this 2 minutes I include the downloading of images, of sounds and adding text and a watermark to the video.

The actual render of the video take less than 10 seconds.

Learn more about Video Spin Blaster Pro

4. VideoMakerFX ($47)

VideoMakerFX is powerful software that allows you to create whiteboard videos, explainer videos, kinetic typography, video sales letters, lower thirds and other graphics overlays, logo openers, slideshows, and more! It’s really incredible!

  • Integrate your own video
  • Royalty-free music tracks included
  • Customize the templates by eliminating what you don’t want
  • Works with a Mac or PC

I tested this by letting my grandma use it, without giving her any training other than saying “make a video in this”, and it took less than 2 minutes for her to make a nice 30 second clip using some of her photos. Learn more

Here’s a sample video created with VideoMakerFX:

5. Hydravid ($19.95)

Hydravid is a powerful tool for submitting your video content to multiple platforms at once. While it’s not actually for creating content, this tool is incredible! Here are a few features:

  • Post your video to multiple sites simultaneously
  • Automatic “spin” posting: each video upload has unique title to avoid duplication
  • Social backlink creator for higher rankings
  • Completely cloud based with no need to download anything

There are also some great “free bonuses” they offer with the product to sweeten the deal, but Hydravid alone will pay for itself with your first submission. Read more

Runner Up #1 Vegas Movie Studio 13 Platinum ($79)

The only reason Vegas Movie Studio 13 Platinum is not on the list of TOP 5 is that it is a slightly more advanced platform, but whether you’re new to video editing or just new to Movie Studio, you’ll find learning to make a movie is a breeze.

With effective Help Bubbles and interactive Show Me How tutorials, video creation has never been so easy.

The Vegas Movie Studio family of products features some features you won’t find in other editors of this price range:

Boost colors, apply slow motion, or add other effects to enhance any video project. Use the new Color Match tool to achieve a consistent color look from one scene to the next.

What’s great is that once you hone your skills with Vegas Movie Studio 13 Platinum, you can seamlessly transition to the more professional Vegas Pro line of editing software.

*Runner Up: Video Go Round ($25/mo.)

Video Go Round has to be the EASIEST VIDEO-CREATION RESOURCE ANYWHERE! I don’t think the end product is anything stunning, but I cannot stress how easy it is to create tutorials, product descriptions, video blogs, etc. with this web-based system.

Here’s what the software creator says:

“Our video interface is simple enough for a child to use, yet powerful enough for the “Navy Seals of online marketing”.  It’s web based, meaning you can log in and use it 24-7.  No downloading.  No hassle.  Just login and begin cranking out instant videos!”

Video Go Round takes text and turns it into an animated video narrator who “reads” your text in a video. It’s pretty cool. Perfect for:

  • How-to videos
  • Video blogs
  • Users who are camera-shy
  • Those who don’t want to hear their own voice
  • Marketers who want to crank out high-converting videos quickly.

This amazing software will have you creating your own business overview, product testimonial, and social media marketing videos in no time! Learn more

MORE RESOURCES:

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3 More Reasons To Use Video In Social Media Marketing

Everyone is on social media! In fact, smartinsights.com says that 89% of internet users in the US are on Facebook! That’s insane!!!

If your business is marketing on social media, here are a few reasons you should be incorporating video

1. VIDEO WILL REACH MORE PEOPLE

No matter the platform–Facebook, Twitter, Instagram, Pinterest, or whatever–when your post or update includes video, MORE PEOPLE WILL SEE IT!

On Facebook alone, when your post includes video, it will be shared 12 times more than text alone or a link.

2. VIDEO IS MORE ENGAGING

When a viewer on social media sees a post with video, they instinctively spend more time engaged with the post or tweet.

Good feelings about your business and your products ultimately means more money!

Video does not have to take a long time to create, but having it makes all the difference. We’ve put together some resources to help you get it done. Read here

3. NOTHING CONVERTS BETTER!

You’re putting all that effort into social media marketing, so why not give your customers what they want… engaging content that will drive them to take action.

The chances of your content converting to action skyrocket when video is used. So why are so many social media marketers missing out on this “secret sauce?”

IS QUALITY VIDEO TOO EXPENSIVE… OR TIME CONSUMING?

The top 2 reasons entrepreneurs DON’T incorporate QUALITY videos are this: cost & time.

Learning complicated editing software such as Adobe After Effects, Premiere Pro, or even iMovie takes time to master.

Hiring a professional to create video content can get expensive quick. A simple 3-minute animated video or motion graphic from a reputable company can cost thousands: see what we mean

–But there are some affordable and easy-to-use products out there!–

We built this site with the small business in mind. If you’re a real estate agent, marketing professional, attorney, or ANYONE wanting to get better results from your social media campaigns…

…we’ve put together our top 4 video content tools under $100. You don’t have to break the bank to get the results others are experiencing on Facebook, Twitter, LinkedIn, Instagram, etc.

==>> READ NOW <<==

You can do this! Take action, and don’t be left behind in the social media tidal wave!

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